Aware & Inclusive



 Being an inclusive and equitable leader is not’s essential.

Integrating a feminist praxis – what we call Feminist Coach Theory – into your programs and training IS MORE THAN using diverse images on your website, or posting a corporate social responsibility statement.

It’s equipping your team to communicate inclusively and hold brave spaces.

It’s acknowledging the very real impacts of socialization and oppression on those you work with, teach and/or influence.

It’s shifting from simply performing to taking active accountability, with a clear, public and ongoing commitment to inclusive feminism and social justice work.

It’s a whole foundation, system and way of communicating and showing up in your life and leadership.

In the Feminist Coach Academy, we help you, your staff and your community build that inclusive feminist foundation in order to cause less harm and have more impact in the world.

(When you click this button you’ll have the opportunity to review the pricing options for the training and book your team training.)


I’m incredibly grateful for the opportunities I’ve had for my own learning and professional development, as well as the ongoing support I’ve received from the Feminist Coach Academy this year.

recently gave a workshop about burnout and how it affects Black, Indigenous, and Women of Color (BIWOC) specifically.  Had I not been training with the Feminist Coach Academy, it would have been a completely different presentation.  From exploring the role of gender to highlighting systems of oppression that create states of chronic stress, my training emboldened me to go further than I might have otherwise and provide information that helped the participants see burnout in a whole new way. 

Jolinda Johnson

Wellness Mentor & Priestess

The Feminist Coach Theory Training was one of the best things I did this year and I am really loving and delighted by it. The best part of my day is to see the classes and implement the amazing content that I learn.

At first I was a little unsure about signing up because I’m Brazilian and I don’t speak English fluently, but the FCA team is so attentive and so wonderful that at all times it made me feel comfortable and safe in sharing my experiences in a foreign language.

Certainly choosing this training at FCA was one of the best things I did and I recommend it to all from all parts of the world!

Mayra Cardozo

Lawyer, feminist, activist and human rights teacher


Most coaching schools and helping professional trainings do not include curriculum on the influences of socialisation and oppression on the helping professional, their work and their client practice. 

As a result, coaches and helping professionals often learn a method, a way of working, and a means of communicating with clients that is not inclusive, intersectional, nuanced and contextual – often then unknowingly replicating oppressive systems, structures, beliefs, methods, binaries, power imbalances and ways of relating in their work and client practice.


When coaches and helping professionals learn Feminist Coach Theory (refer to our definition further down the page), and how to integrate it in their work and client practice, they are more equipped to minimise harm and better serve themselves, their clients, their communities and society at large.

We believe ALL coaches and helping professionals (and organisations who teach and work with such professionals) should learn how to integrate Feminist Coach Theory as part of their professional development and training.

With an inclusive feminist praxis – your work, business, teams, client practice and community work is better and more whole. You are better equipped to serve your clients, staff and/or students and hold space for their different experiences without bypassing. 

Our lives and industries are better with inclusive feminism.


You want to be a socially aware business leader.

You want to thrive as an organization, without compromising liberatory feminist values and ethics. 

You’re ready to be part of building a future that is truly inclusive and not just a tokenistic box to check.

Feminist Coach Theory guides you and those you lead to integrate intersectional frameworks and an inclusive feminist perspective into your processes, programs and client communications.

The world needs more feminist organizations like yours.

Our industries need an inclusive feminist analysis badly. We demand better than the old ways of doing things. You do too.

This is your invitation to become a leader of real, meaningful change.

(When you click this button you’ll have the opportunity to review the pricing options for the training and book your team training.)


This is a truly transformative experience – not only for us as coaches, but for our industry, community and world.

As a newbie coach, I thought I had all the boxes ticked: take a coaching course, help clients reach their goals, post inspirational memes on Instagram.

After training with the Feminist Coach Academy, I’ve seen how that was ‘coaching lite’ – and that I may have even been inadvertently causing harm. In a safe space, Nai, Cam and all the incredible mentors and teachers, reveal, layer by layer, step by step, how to build a truly inclusive, informed, integrated business. So not only do we help our clients create change in their own lives, but also to co-create vast, varied and valuable social change.

FCA is more than a program. It’s the beginning of a career-long, life-long journey to becoming a better coach and a better human. I completed FCA inspired, elevated, educated, connected and confident, ready to make a meaningful difference with actionable knowledge. It was the essential coach training I never knew I needed – held in an intimate community of coaches who I now call friends. 

Katherine Rose

Intuitive Coach & Copywriter

Feminist Coach Theory rocks!! 🙂 This feels like an incredible foundation to work from. Having a feminist lens has been transformative in my own life and this framework is supportive in working with clients to create more change. I appreciate how useful it is to have these frameworks for coaching, and to be able to share them with clients in practical ways. They feel very important to the learning and practice.

Emma Shields

Life Coach, Movement Lover & Somatic Therapist

I joined FCA to build a feminist praxis in my business as a mentor, and to help get a more holistic view of all the isms as they impact my practice. The quality and the depth of each of the trainings has been impressive, and it’s helped me deepen my analysis of all areas. Best of all, I feel better equipped to take concrete actions in my business to truly be intersectional, and to ensure I’m serving my clients in a way that’s brave and does no harm.”

Maggie Patterson

Small Business Boss founder




  • ZTeam Leader access to the membership site where you can automatically add participants who you would like to nominate to receive access to the training. You will be able to add the number of staff/students/participants that you have purchased placements for - and monitor their progress through the training.
  • ZYou and nominated participants will receive instant access to an Intro to Feminist Theory page which will allow you and your nominated staff/students to ground themselves in the foundations of Feminist Theory before commencing the Aware & Inclusive training modules.
  • ZYou and your nominated participants will receive instant access to the first quarter of the Feminist Coach Theory full training modules which includes three introductory training modules on Feminist Coach Theory (find further information on these modules below).
  • ZYou and your nominated participants will receive instant access to the My Resources section of our membership site which includes a number of additional resources to support your learning and integration in Feminist Coach Theory (find more details on these below).
  • ZYou and your nominated participants will receive access to a discount code that you and/or your nominated participants can use to sign up for the full Feminist Coach Theory Training if you/they would like to continue their learning following this introductory training.

      (When you click this button you’ll have the opportunity to review the pricing options for the training and book your team training.)


      MODULE 1

      Introduction to Feminist Coach Theory

      Feminist Coach Academy (FCA) co-founder Naomi Arnold will begin with a 101 class on what Feminist Coach Theory (FCT) is, how it was founded, and some frameworks you can use to integrate your learnings in this training and FCT into your work and client practice. Note: This module is relevant to all helping professional and service-based practitioners (e.g., therapists, healers, financial advisors, bookkeepers, personal trainers, community workers). FCT is a framework or tool that can be applied to client-based work and is not exclusively used by coaches. 

      MODULE 2

      Introduction to the ‘Isms’, Business and Client Work

      Desiree Adaway will introduce you to the ‘isms’ (i.e., racism, sexism, anti-semitism, sizeism, capitalism, etc) and key teachings (e.g., white supremacy, anti-Blackness, social identities), plus how understanding these is critical in business and client work. This teaching is an important foundational module for organisations, business owners and helping professionals who value Diversity, Equity and Inclusion work and want to ensure their policies, practices, communications and work with clients is inclusive.

      MODULE 3

      Confident, Courageous Coaching Conversations

      An area many struggle with is navigating the discomfort that can come with broaching difficult conversations with your clients, team, audience, family and friends about these topics and the ‘isms’ (e.g., sexism, racism, ableism, classism, etc). Nicole Lee teaches on this in her class in the training. This class is important for organisations, business owners and professionals who want to learn how to sit with the discomfort of having challenging conversations with folks and how to navigate these as they arise.


      Coach Theory


      Feminist Coach Theory is an integrative framework that combines the practice of coaching with feminist philosophies and social justice teachings.

      Feminist Coach Theory adopts a critique of patriarchy, systems of oppression and power to question the different ways we’ve been socialised and oppressed (based on gender, race, sexuality, class, ability, size, etc) and how this shows up for the coach and client in their lives, goals, and relationships with self, each other and their communities.

      It employs an examination of the dynamic between self-awareness and social awareness to interrupt dominant ways of thinking and acting, access our inner and outer liberation, expand possibilities and options, identify possible strategies and solutions, and ultimately create new ways of thinking, being and acting within ourselves, with each other and in the world.

          (When you click this button you’ll have the opportunity to review the pricing options for the training and book your team training.)


          If our coaching work isn’t underpinned by inclusive, feminist, anti-oppression practices then we are going to do harm. This is why the vision that Nai & Cam are bringing to life through the Feminist Coaching Academy is so important.

          They have co-created a curriculum that guides coaches through the process of integrating inclusive feminst principles and social justice into the very fabric of their business.

          The quality of the guest lectures, led by BIPOC and other marginalised experts, has been excellent and I have already integrated so much of what I’ve learnt into my own coaching practice.

          Nicola Haggett

          Body Liberation Mentor & Intuitive Eating Coach

          If you’re looking to adjust your coaching practice and make it more inclusive, socially aware and intersectional, I cannot recommend the Feminist Coach Academy more! 

          Every coach should be educated about the topics covered in this program.

          When we work with people, we have a social responsibility to consciously engage with problems that are not just ‘individual’ (nothing is individual), but to address the structural level of people’s living and experiences.

          Margherita Sgorbissa

          FairForce Founder


          of the


          You and your nominated participants will expand your/their social awareness. We know many folks want to do better but don’t feel they know enough yet. You (and your nominated participants) will begin to expand your social awareness and how to integrate this into your work, teams, business and client practice. 

          You and your nominated participants will expand your coaching toolkit and client communication practices, as result enhancing team and client outcomes and experiences. You will learn a whole suite of frameworks, powerful questions and critical thinking skills that will help you support your team and clients in more whole, nuanced and liberating ways. You and those you nominated to go through the Aware & Inclusive Package will up level BIG TIME.

          You and your nominated participants will feel more confident in using inclusive language and practices. You will learn many of the key concepts required to genuinely integrate Feminist Coach Theory into your organization, teaching and/or client work – as well as how to communicate and work with your team and/or clients in a more inclusive way.

          Experience personal growth, transformation and liberation. Everything you and your nominated participants learn in this training can be applied to your personal context and journey too. We have found that members experience incredible transformation, not just in their businesses, but in their personal lives too.  

          Grow a thriving business (and support your team and/or students to grow a thriving business) in a socially conscious and sustainable way with INTEGRITY. As you learn the introductory elements to Feminist Coach Theory, you and your participants will feel more equipped in building a thriving business that aligns with your values and vision for a liberatory future. 

          Be part of co-creating a new industry standard of helping professionals. You get to be an example of what’s possible as a feminist organization and helping professional, leading a new way forward in the coaching, helping professional and entrepreneurial world. 


              RESOURCE LIBRARY

              Access to the private resources section of our membership portal where additional resources will be stored to support you (and your nominated participants) in integrating feminist coach theory into your business and client practice, as well as growing your inclusive feminist business. This includes a glossary of terms, an inclusive language resource list, a list of core texts and recommended reads, a crisis communication (and how to make a genuine apology) training video, an anti-oppression resource list, and more.


              Instant access on our Welcome page to a compilation of Intro to Feminist Theory videos and resources to begin your (and your nominated participants’) foundational learning in what feminism is, why intersectional frameworks are important, and what you can expect will be discusses as part of our training in integrating Feminist Coach Theory in your life, work, teams, communities and client practice.

              DISCOUNT CODE

              Since the Aware & Inclusive Package is essentially the first quarter of trainings from our full Feminist Coach Theory Training, we will provide you and your nominated participants with a discount code to use as ‘credits’ should you/they choose to enroll in the full  training and continue learning beyond this introductory training package.



              For an additional fee, the Feminist Coach Academy can also offer your organization or team an optional bonus specifically tailored to your needs. This might include a bonus workshop, training, or live Q&A session facilitated by a Feminist Coach Academy co-founder and/or faculty member. To enquire about adding an optional bonus to your order, please contact Team FCA here. If it’s helpful, you can also request to book a free 15min meeting with Team FCA to discuss your needs and whether the training and/or an optional bonus is right for you.

              PRICING & HOW IT WORKS

              The price of enrollment is dependent on how many participants you plan to enrol in the training.

              You can find the exact formula for calculating the cost of enrolling your team via the button below, as well as a booking form for doing so.

              There is also an option to book one participant in the training to begin with, in case you would like to get a sense of what the training is like for yourself before deciding to commit your team to the program too.

              When you decide to enroll a team and submit a booking form to do so, we will get back to you within 48 business hours with your custom link for booking your team in the training. When you have paid for your team enrollment, you will receive an email with your log in details to the membership site as as the ‘team leader’.

              From here, you can transfer the ‘team leader’ role to someone else and/or personally add team members to the training and/or send your team a link where they can register for the training themselves (up to the number of participants you have enrolled). You will be provided with instruction on how to do this upon signing up for the training and we will be available via email for any support you require in doing so.

              As individual team members are registered for the training, they will receive an automatic email from us with their log in details and information on accessing the training. You an your team will then be set to go!

              OUR EPIC VISION

              We are co-creating a new industry standard for helping professionals where they are devoted to the praxis of inclusive feminism in their life, business and client practice in order to truly serve themselves, their clients and their society in more nuanced, whole, liberating and long-lasting ways.

              We want these inclusive feminist leaders to be the ones who are booked out with waiting lists, making the big bucks, using their platforms and money for good, feeling grounded in themselves, their needs and their mission, and co-creating the change this world desperately needs.

              We believe these inclusive feminist leaders will co-create the actualisation of more just, liberating and joyful visions for those within their sphere of influence, rippling through to current and future generations.

              Will you join us in co-creating this vision? We hope so.

              (When you click this button you’ll have the opportunity to review the pricing options for the training and book your team training.)

              IS THIS TRAINING

              for you?

              We are inviting organisations and businesses who are interested in introducing their staff and/or students and trainees to Feminist Coach Theory.

              We appreciate that this training will not be suitable for everyone, so want to help you determine whether you might be a fit.

              Let’s find out if you and your organisation are a match.


              You are an organisation or business owner that trains, coaches and/or supports coaches, mentors, entrepreneurs and/or helping professionals.  We do not teach participants how to be a coach or helping professional – we teach them what Feminist Coach Theory is and how to integrate it into their business, work, teams and/or client practice.

              You are a service-based organization and or you serve (work with or train) service-based business owners and/or helping professionals. This might include coaches, therapists, personal trainers, health practitioners, healers, financial advisors, bookkeepers, accountants, community organizers, consultants, copywriters, and more. 

              You identify as a feminist or are open to learning about feminism. You passionately HATE white feminism and want to learn how to apply intersectional frameworks to your work and practice – plus encourage your team and/or students to do the same.

                  You and your nominated participants recognise that client practice is a craft and skill that you will never completely master as it requires ongoing development, practice and learning. We don’t work with folks who think they already have all the answers and nothing to learn. We love working with those who embrace a beginners mindset, are genuine, coachable and open-minded.

                  INTEGRITY and LIBERATION is a core value of yours and your business. No matter how much they might work, manipulative and predatory business and marketing practices gross you out and are not an option for you. You want to grow a wildly successful business in ethical, sustainable and socially conscious and liberating ways – and you want to support your people in doing the same.

                  You are 100% committed to the ongoing praxis of anti-racism & anti-oppression work and unlearning anti-Blackness, and are not afraid to do the self-examination and accountability work required in doing so. 

                  You and your team / trainees support trans feminism, queer feminism and feminism with intersectional frameworks as these are core values of the Feminist Coach Academy.

                  You understand that this program will stretch you and make you and your nominated participants feel uncomfortable and challenged at times. You (and they) are ready to be brave, to learn and unlearn, and to become the inclusive feminist leader that you secretly desire to be and support.

                  WHAT PARTICIPANTS SAY

                  Things have changed so much since initially starting the Feminist Coach Academy.

                  I find that as I work through the learnings and have time for things to “sink in”, that micro shifts are happening all the time. Having now gone through the modules and looking back, I can feel how much more comfortable I am with diversity as a lived approach, rather than a check list approach.

                  So well done! You’ve put together an amazing program and I know I’ve shifted so far.

                  I absolutely love FCA!! It feels like it connects up my beliefs with facts, and gives strategies to make real impacts in my life, family and business.

                  Tanya Rutherford

                  Learn, Grow, Become CEO

                  Studying with the Feminist Coach Academy has been one of the best things I have undertaken for my business and my own self development.

                  Being able to learn from these amazing teachers has provided me with a framework and vocabulary to help me address my own unearned privilege and also bring awareness to how the systems of oppression have an impact on us.

                  I have gained clarity with my values, confidence in having conversations around these topics, and deepened my beliefs in inclusive feminism.

                  This is important work and Feminist Coach Academy has shown me how I can integrate all of this with my business and my life.

                  Sabrina Davis

                  Life Coach + Skyhigh & Believe Founder


                  Do I get a certificate at the end?

                  No. This Aware & Inclusive Package only contains the first quarter of our Feminist Coach Theory full training. Participants in the Aware & Inclusive Package will receive a discount code that they can use when applying for the full training down the track as ‘credits’ for the training they’ve already undertaken. You can get a certificate of completion after completing the full training. You can learn about the full Feminist Coach Theory training here.

                  What is the difference between the Aware & Inclusive Package and the full training?

                  This Aware & Inclusive Package only contains the first quarter of our Feminist Coach Theory full training. It is intended to be an introduction to Feminist Coach Theory and to assist you with learning and integrating the foundations of Feminist Coach Theory in your work, business, teams, client practice, community and life. Participants get instant access to the Aware & Inclusive trainings and can work through the materials at their own pace.

                  The full Feminist Coach Theory training is a six month self-paced training program that delves deeper into different elements of Feminist Coach Theory. This full training includes 12 modules, plus elective classes, access to bonus calls, and an option to get a certificate of completion at the end of the training. You can learn more about the full training here.

                  The Aware & Inclusive Package is intended to be a more accessible opportunity for folks to begin learning Feminist Coach Theory and get a sense for whether the full training might be for them.

                  If you have any questions about the differences between these offers and which might better suit your organisation and circumstances – you can contact us here.

                  Am I, the person purchasing this training, counted as one of the people enrolling in your package numbers?

                  This is up to you! When you purchase the package for the first time, you as the purchaser will be assigned as the ‘Team Leader’ in the back end of the membership site. You will be able to add your nominated participants to the training – or send them a link to register for it themselves. If you plan on undertaking the training yourself, you will simply add yourself as a registrant. You can also assign another Team Leader if you wish. Instructions on how to do this will be provided when you purchase the training.

                  Do you pay the teachers?

                  Yes! We have been paying our teachers since the beginning when we designed  the Feminist Coach Academy pilot round. We knew we wanted a faculty of expert teachers in a range of topics related to feminism and social justice. We also wanted to offer the classes in a way that not only enabled participants to access the best training possible, but also supported and respected the guest teachers. In alignment with our feminist values, it is important for us to pay the guest teachers and we continue to do so.

                  Is this training for coaches and coaching schools only?

                  This training is for coaches and/or those who integrate coaching skills or methods in their work with clients and teams. In addition to coaching schools and those who have coaches on staff, we welcome other helping professional organisations and/or schools that employ and/or train therapists, healers, mentors, facilitators, personal trainers, service-based and creative entrepreneurs and leaders who are interested in joining to gain insight to how to integrate Feminist Coach Theory in their practice.

                  Will this training teach me and/or my nominated participants how to become a coach?

                  No, this training is not a life coaching certification, it teaches participants how to integrate Feminist Coach Theory into their coaching practice, work and/or business. Participants do not have to be a certified coach to undergo our training. We teach them how to be a socially conscious helping professional and entrepreneur whether they are a coach or not.

                  Will we fit in? We're new to feminism.

                  Whether participants are new to feminism or have studied feminist theory in college, as long as they have a willingness to learn and grow, they will fit right into our traomomg! In fact, several of our students have been beginner learners and are feeling more confident in their awareness and knowledge after having engaged with the classes and calls.

                  We feel like we're pretty advanced in our level of feminism. Is the FCA right for us?

                  Yes! While the founders have been lifelong feminists and studied feminist theory in academia, there is always more to learn and feminism is continuously evolving so it’s good to be up-to-date and continue to grow. Plus, even if participants are not new to feminist theory, practicing and integrating it into their work and biz can be a whole different story. We help participants put Feminist Coach Theory into practice and feel more confident integrating it into their work. Having said that, this Intro to Feminist Coach Theory is a more introductory level and we definitely dive more deeper and explore things in a more individual context specific way in the full Feminist Coach Theory training.

                  Will there be a Facebook group for participants?

                  No, we do not offer a Facebook group or gathering space for this package.

                  Do you have different payment plan options available?

                  Yes, we are open to other payment plan options. The option we have provided on this page is our standard payment plan. If there is a different payment plan arrangement that will make investing in the Intro to Feminist Coach Theory package more accessible for yor organisation/business, please contact us here and we will connect with you further from there.

                  Is there a refund and cancellation period?

                  Although we offer a 30 day refund and cancellation policy on our FULL training program, we DO NOT offer a refund and cancellation window for the Aware & Inclusive Package. 

                  Who are the co-founders of the Feminist Coach Academy?

                  You can learn more about our cofounders and Advisory Board here

                  Is this training for women only?

                  No. This program is for all gender identities. 

                  We note you use the word 'intersectional' on this website and this concerns me. Is this training truly intersectional?

                   As our teacher and Advisory Board member, Desiree Adaway, teaches us in her class, individuals are not intersectional, frameworks are. It is extremely important for us to teach feminist coach theory with intersectional frameworks. We ask each of our teachers to acknowledge and approach their classes with an intersectional lens no matter the topic.

                  Will we get access to the teachers to ask them questions?

                  In this introductory training, you will not get access to the teachers and be able to ask them questions. We encourage you to discuss your responses to the workbooks and training as a team. Those who enrol in the full Feminist Coach Theory training will get access to live integration calls throughout the year that are hosted by Advisory Board member and teacher, Sharyn Holmes. 

                  How long does it take to complete the training?

                  It’s entirely up to you. Each module that you get access to contains a 60-90 min class + some other videos and resources to engage with related to the topic. It’s self-paced and you can watch/listen to/read the transcripts in your own time. You will have access to the training for six months upon enrollment.

                  How long will we have access to the training?

                  You will have access to the training for six months upon enrollment. We recommend downloading any classes, workbooks and resources you want to keep beyond your 6-month access.

                  I have more questions. Where can I submit them?

                  If you have a question we haven’t answered here, you can contact us here.

                  WHAT PARTICIPANTS SAY

                  My experience of the Feminist Coaching Academy is three-fold: I’m a participant, an instructor and a proud Advisory Board member.

                  And, one thing about me, I don’t give this much of my time, focus and bandwidth to anything that’s not utterly and completely worthwhile. I’ve been a business strategist, coach and mentor for 15 years and one thing I know is “business as usual” sucks — doing things the same old way isn’t useful, helpful or relevant. And, that’s why the role FCA plays in making sure coaches are prepared for broaching, handling and expanding next level conversations about truly intersectional feminism, racism, colonialism, patriarchy, ageism, ableism and extractive capitalism is ESSENTIAL. Seriously.

                  We simply cannot afford as humans and leaders to NOT have these conversations through and with our businesses and brands. The time for “listening and learning” and “thoughts and prayers” is OVER. What the world needs now are leaders who are prepared to show up to these conversations coached-up and resourced-up so they can LEAD.

                  And, FCA is THE place to receive that training from a team of faculty who actually care about you, your business and your ability to hold space for how our businesses can and must evolve. FCA not only makes sure you’re on the right side of history, they make sure your commitment to social change isn’t simply performative — so you can STAY on the right side of history.

                  Lena West

                  CEO Rising Founder